Standardizing Regional Agricultural Product Branding Protocols

According to the Provincial Government of La Union, the municipality of Burgos is the primary producer of tiger grass, locally known as “boyboy,” which is used to manufacture soft brooms. The Municipal Government of Burgos recently instituted a policy requiring all local broom makers to permanently brand their products with the town’s name to protect the intellectual property and livelihoods of its artisans.

This initiative addresses a long-standing issue where these brooms were sold in bulk to tourists in Baguio City, leading to the incorrect public belief that the items were manufactured in Benguet. By requiring official branding, the local government aims to ensure that the economic benefits and recognition for this craft remain tied to the Burgos community.

The production of these brooms serves as a vital alternative livelihood for residents, complementing traditional rice farming. The unique soil and cool climate of the upland town provide the necessary conditions for tiger grass to thrive, supporting the local agricultural economy.

To promote this industrial heritage, the town hosts the annual Boyboy Festival every February. This event serves as a platform to showcase local craftsmanship, agricultural resilience, and the distinct cultural identity of the municipality.

IMAGE_PROMPT: A caricature of colored brooms, bamboo and basket handicrafts with close-up view of the handcrafted tiger grass broom with a wooden handle clearly branded with the word Burgos.

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SOURCE: PGLU

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