Feel La Union Music Video Launches New Tourism Slogan
La Union unveils 'Feel La Union' music video to attract visitors
AI Generated Illustration
According to the Provincial Government of La Union, a new tourism music video and slogan, “Feel La Union,” were launched on March 2, 2026. The launch coincided with the province’s 176th founding anniversary and aims to attract tourists for the upcoming hot season.
The music video, a collaboration with city and municipal tourism offices, showcases attractions from all 19 municipalities and one city in La Union. It promotes an immersive experience, marketing the province as a “feeling” rather than just a destination. The campaign also aims to reinforce La Union’s identity as a prime tourist spot and celebrate its local culture.
Since its release, the promotional campaign has garnered significant attention, reaching 175,000 views and over 801 shares. This digital engagement follows a strong tourism performance, with La Union recording 490,898 guest nights as of December 2025.
The initiative is designed to foster pride among residents by highlighting their unique heritage. The campaign emphasizes that an emotional connection to a place is key to appreciation and aligns with the principle of solidarity.
CLICK to watch the video ---> FEEL NA FEEL! La Union, INTAYON!
FEEL NA FEEL! La Union, INTAYON! ---SOURCE: PGLU